X Replaces Revenue Sharing With Original Content Rewards
Table of Contents
X is changing its approach to creator monetization by phasing out its existing Revenue Sharing program and introducing Original Content Rewards, a new system designed to encourage creators to publish more original material.
The platform has stopped accepting new participants into Revenue Sharing. Creators already enrolled in Revenue Sharing will remain eligible to receive earnings until September 7, 2026. Eligible creators will be able to apply for the replacement program from September 8.
The change reflects X’s effort to move creator monetization away from content that is copied, recycled or repeatedly reposted and toward material that provides new value to the platform.
What Is Original Content Rewards?
Original Content Rewards is X’s new creator monetization program, with rewards linked to qualified impressions generated by eligible original content.
X says potentially qualifying material includes original reporting, analysis, photographs and videos produced by creators. Original memes and graphics can also qualify.
Commentary is permitted when it contributes meaningful original value.
This means creators can incorporate outside material in some circumstances, but simply republishing someone else’s work will not satisfy the platform’s originality expectations.
Eligibility Requirements
Creators must meet several requirements to apply for Original Content Rewards.
The announced conditions include an eligible X Premium subscription, at least 500 verified followers, and 500,000 Home Timeline impressions from verified users during a 90-day period.
Meeting these thresholds makes a creator eligible to apply, but it does not guarantee a particular payout.
| Requirement | Threshold |
| X Premium | Required |
| Verified followers | 500 |
| Home Timeline impressions | 500,000 |
| Measurement period | 90 days |
| Impression audience | Verified users |
| New program | Original Content Rewards |
What Content Qualifies?
X is making original, creator-produced material a key part of its new monetization approach.
Creators can potentially qualify through original reporting and analysis, along with their own photographs and videos. Self-created memes and graphics are also included among the examples provided by X.
Commentary can qualify as well when it adds meaningful value.
The policy is especially relevant to creators who use material from other accounts. If outside content is regularly incorporated into a creator’s posts, X says the creator must contribute meaningful original value for the content to qualify.
What Will Not Qualify?
X has identified several forms of content that do not meet its originality requirements.
Simply copying another account’s post will not qualify. Downloading content from another account and uploading it again is also excluded.
Reposting material without meaningful transformation is another example of content that does not meet the new guidelines.
The changes could therefore affect accounts that rely heavily on aggregation or viral reposting. Such creators may need to add substantial commentary, analysis or original material to remain aligned with the program.
Why Is X Replacing Revenue Sharing?
The platform is phasing out Revenue Sharing and introducing Original Content Rewards as its replacement program.
The move follows earlier attempts by X to reform its Revenue Sharing program.
The company previously reduced payments to certain aggregators and clickbait-focused accounts. Those changes generated criticism from some creators who benefited from the existing system, and X subsequently adjusted elements of its approach.
X has now chosen to replace the program rather than continue adding rules and exceptions.
Allegra Jacchia of X said the previous system had reached a point where its incentives were no longer aligned with the company’s goals.
The company wants creators to focus on bringing new content to X rather than primarily maximising payouts.
Revenue Sharing Transition
Creators already enrolled in Revenue Sharing will remain eligible to receive earnings until September 7, 2026.
X’s transition schedule includes payments on August 14 and August 28, followed by a final payment expected around September 11 for eligible earnings through September 7.
Applications for Original Content Rewards are scheduled to begin on September 8 for creators who meet the program’s requirements.
What the Change Means for Creators
The new system could encourage creators to change how they produce content on X.
Creators who already publish original reporting, videos, photographs, graphics and analysis are closely aligned with the new direction. Accounts primarily built around reposting may need to develop more original material or add meaningful commentary.
The shift also indicates that X wants its creator economy to reward content that originates on the platform rather than simply circulating material created elsewhere.
Key Takeaways
- X is phasing out its Revenue Sharing program in favour of Original Content Rewards.
- New Revenue Sharing participants are no longer being accepted.
- Existing participants can earn through September 7, 2026.
- Applications for the new program begin September 8.
- An eligible X Premium subscription is required.
- Creators need 500 verified followers.
- The announced impression threshold is 500,000 Home Timeline impressions from verified users over 90 days.
- Original reporting, analysis, photos, videos, memes and graphics can qualify.
- Simple copies, reuploads and untransformed reposts do not qualify.
Frequently Asked Questions
What is Original Content Rewards?
Original Content Rewards is X’s new creator monetization program replacing Revenue Sharing and placing greater emphasis on original content and qualified impressions.
When does Revenue Sharing end?
Existing participants can continue earning through September 7, 2026.
When can creators apply for the new program?
Applications are scheduled to open on September 8, 2026.
What are the main eligibility requirements?
Creators need an eligible Premium subscription, 500 verified followers and 500,000 Home Timeline impressions from verified users over 90 days.
Does reposted content qualify?
Simply copying, re-uploading or reposting content without meaningful transformation does not meet X’s originality requirements.
Conclusion
Original Content Rewards represents a significant change in X’s approach to creator monetization. By replacing Revenue Sharing with a program focused on original content and qualified impressions, X is attempting to encourage creators to contribute more distinctive material to the platform.
Existing creators have until September 7 to earn under the current system, while applications for the new program are scheduled to begin September 8.
For creators seeking to benefit from X’s new system, original reporting, analysis, creative media and meaningful commentary will be increasingly important as the
