Threads Podcast Tools Add Episode Cards, Insights and More
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Threads is expanding its Threads podcast tools with new features designed to help creators promote their shows, highlight episodes and encourage conversations with listeners.
Announced on September 16, 2026, the update includes podcast profile and post banners, an episode picker, tappable episode link cards, transcript and guest cards, saved episodes, episode reminders and Podcast Insights. Meta says the features are rolling out immediately, with more podcast tools planned.
New Ways to Showcase Podcasts on Threads
Podcast creators can now display banners across their profiles and posts, giving listeners another way to discover their shows on Threads.
Creators can also use an episode picker to feature a specific episode. Podcast links can appear as tappable cards, allowing users to access the linked episode directly from a Threads post.
These tools give creators more ways to highlight individual episodes rather than relying only on conventional text posts and links.
Transcript, Video and Guest Cards
Threads is also adding new formats for sharing podcast highlights.
Creators can publish transcript, video and guest card posts to showcase notable moments and people featured in their episodes. This gives podcast creators additional formats for presenting parts of longer episodes within the Threads feed.
Podcast transcripts had also been reported as a feature in testing before the latest announcement, indicating that Threads had been developing its podcast-related capabilities ahead of this rollout.
| Feature | What it does |
| Podcast banners | Highlight a show across profiles and posts |
| Episode picker | Feature a selected podcast episode |
| Episode link cards | Display podcast links as tappable cards |
| Transcript cards | Share podcast transcript highlights |
| Video cards | Highlight video content from episodes |
| Guest cards | Showcase featured podcast guests |
| Saved episodes | Let users save podcast episodes |
| Episode reminders | Remind creators to share new episodes |
| Podcast Insights | Show podcast reach and engagement on Threads |
Listeners Can Save Podcast Episodes
The update also adds a feature for listeners.
Users can now save podcast episodes they come across in their Threads feeds, allowing them to return to the content later.
This gives podcast discovery on Threads a bookmarking function, particularly for users who find an interesting episode but are not ready to listen immediately.
Threads Adds New Episode Reminders
Podcast creators and featured guests can opt in to receive automatic notifications reminding them to share new episodes with their audience.
The feature is intended as a reminder to promote new episodes on Threads. It does not mean that Threads automatically publishes the episode for the creator.
Podcast Insights Provide Performance Data
Another addition is Podcast Insights, which gives creators information about how their podcast content is performing on Threads.
Meta says the insights include the reach and engagement Threads is driving for a podcast, including clicks and saves.
TechCrunch also reports that Threads is providing audience engagement information, including views over time from followers, non-followers and all viewers.
These metrics give creators more information about how audiences are interacting with podcast-related content on the platform.
Threads Has Been Building Its Podcast Features
The latest announcement builds on earlier podcast-related tools on Threads.
The platform had already introduced features such as improved podcast link cards and podcast information on creator profiles. Transcript functionality was also reported as being tested before the September announcement.
The latest update expands those capabilities with additional promotional formats, listener features and performance insights.
However, the new tools are primarily focused on podcast sharing, discovery and conversation on Threads. TechCrunch reports that Threads is not currently looking to host podcasts directly, instead focusing on becoming a place where creators can promote shows and audiences can discuss them.
What the New Threads Podcast Tools Include
The September update brings several features together:
- Podcast banners for profiles and posts
- Episode picker for highlighting individual episodes
- Tappable episode link cards
- Transcript and video cards for sharing podcast highlights
- Guest cards for featured podcast guests
- Saved episodes for listeners
- New episode reminders for creators and guests
- Podcast Insights covering reach, engagement, clicks and saves
Meta says these features are rolling out now, with additional podcast-related tools planned for the future.
Frequently Asked Questions
What new podcast features are coming to Threads?
Threads is rolling out podcast banners, episode link cards, transcript and video cards, guest cards, saved episodes, episode reminders and Podcast Insights.
Can podcast creators feature individual episodes on Threads?
Yes. Creators can use the episode picker to highlight a specific episode, with the podcast link displayed as a tappable card.
Can users save podcast episodes on Threads?
Yes. Users can save podcast episodes they discover in their Threads feeds and return to them later.
What are Threads Podcast Insights?
Podcast Insights provide creators with information about the reach and engagement generated by their podcast content on Threads, including clicks and saves.
Is Threads becoming a podcast-hosting platform?
The current announcement does not indicate that Threads is becoming a dedicated podcast-hosting service. The new tools focus on sharing, discovery, promotion and conversations around podcasts. TechCrunch likewise reports that Threads is focusing on podcast promotion and discussion rather than hosting podcasts directly.
Conclusion
The latest Threads podcast update gives creators more ways to showcase episodes and gives listeners additional tools for discovering and saving podcast content.
Profile banners, episode cards, transcripts, guest cards and video posts provide new formats for presenting podcast content on Threads. Saved episodes and episode reminders add features for listeners and creators, while Podcast Insights provides information about reach, engagement, clicks and saves.
The update positions Threads as a place for podcast promotion, discovery and conversation, while the platform continues to develop additional tools for creators and listeners.
