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Meta is reportedly preparing a new AI agent designed to perform online tasks on behalf of users. The project, known internally as Project Hatch, could represent a move beyond traditional AI chatbots that mainly answer questions.
According to an internal memo seen by Business Insider, the reported Meta Hatch AI project is being developed as a personal agent that can help users complete tasks and work toward personal goals. The memo said Hatch had been made available for testing beyond Meta’s Superintelligence Labs group.
Importantly, Project Hatch is an internal project, and Meta has not publicly confirmed a final product name, launch date, complete feature list or pricing.
What Is Meta Hatch AI?
Meta Hatch AI refers to the reported Project Hatch initiative, described as a personal AI agent capable of taking actions online.
The internal memo described Hatch as an agent designed to work on a user’s behalf and assist with goals across different areas of life, including personal finances and relationships.
Unlike a conventional chatbot, Hatch is reportedly designed to use its own computing environment to complete activities that users would normally perform online. However, the capabilities described in internal documents could change before any public launch.
What Could Meta Hatch AI Do?
According to the reported memo, Hatch could handle tasks such as:
- Booking restaurant tables
- Ordering food
- Filling out online forms
- Making purchases
- Conducting deep research
- Finding services such as dog sitters
The agent could reportedly connect with email, calendar, Instagram, Spotify and OpenTable.
A Meta product manager reportedly described using an agent named Veda to help find a dog sitter, purchase a Father’s Day gift and support changes to sleep habits.
| Reported Capability | Possible Uses |
| Restaurant booking | Reserving a table |
| Food ordering | Completing food orders |
| Online purchases | Buying products |
| Form filling | Handling online forms |
| Deep research | Completing multi-step research |
| App connections | Working with supported services |
| Background operation | Continuing tasks after the app is closed |
Additional Services Reportedly Used in Testing
Separate internal documents reviewed by The Information reportedly showed that early versions of Hatch had been trained to interact with DoorDash, Etsy, Reddit, Yelp and Microsoft Outlook.
This suggests Meta is exploring an AI agent that could interact with multiple online services rather than operating within a single application. However, it remains unclear which services will be available if Hatch reaches a public launch.
Designed to Be Personalised
The internal memo reportedly places significant emphasis on personalisation.
Users could reportedly name their agent, shape how it communicates and decide what it should focus on. Users could also provide feedback when the agent makes mistakes.
The internal memo reportedly describes Hatch as having memory capabilities and retaining personal context, although Meta has not publicly confirmed the final features of the product.
Users could also reportedly control permissions for sensitive actions. Hatch was described as being able to continue working in the background even when the application is closed.
These remain reported capabilities from internal testing and should not be considered confirmed features of a final public product.
When Could Meta Hatch AI Launch?
Meta has not publicly announced an official launch date for Project Hatch.
However, internal documents reported by The Information suggested Hatch could launch in late August or early September, although the timeline could still change.
Meta has also reportedly considered a tiered pricing structure. A premium subscription could reportedly cost as much as $199.99 per month and offer higher usage limits.
Neither the launch timeline nor the pricing structure has been officially confirmed. A Meta spokesperson declined to comment on the reported plans.
Meta’s Wider AI Strategy
The reported development of Meta Hatch AI comes as Meta continues to invest heavily in artificial intelligence.
The project aligns with CEO Mark Zuckerberg’s broader vision of giving individuals more capable personal AI systems. Zuckerberg has argued that advanced AI should be distributed widely and allow individuals to direct how they use it.
Meta is also making major investments in AI infrastructure. The company is reported to be planning capital expenditure of between $130 billion and $145 billion during 2026, highlighting the scale of its wider AI ambitions.
A personal AI agent capable of performing online tasks could also provide Meta with another potential way to generate revenue from its AI investments.
Watermelon Model Reportedly Targeted for October
Alongside Hatch, Meta is reportedly preparing another AI development.
Internal documents indicate that a new AI model codenamed Watermelon is targeted for release in October. Meta has not publicly confirmed the model’s final name, capabilities or launch schedule.
The reported Hatch and Watermelon projects reflect Meta’s broader effort to expand its AI products while competing with other major technology companies.
Competition in the AI Agent Market
Meta is entering a growing market for AI systems designed to take actions instead of simply generating responses.
Other technology companies, including Google, OpenAI and Anthropic, are also developing AI tools with varying levels of agent capabilities and computer control.
For Meta, an important challenge will be developing an AI agent that can reliably perform tasks while allowing users to control what information and services it can access.
FAQs
What is Meta Hatch AI?
Meta Hatch AI refers to Project Hatch, Meta’s reported internal AI agent project. Hatch has not been officially confirmed as the final public product name.
What could Meta Hatch AI do?
Reported capabilities include booking restaurants, ordering food, filling out forms, making purchases, conducting research and finding services such as dog sitters.
Which services could Hatch interact with?
Reports mention email, calendar, Instagram, Spotify and OpenTable. Early versions were also reportedly trained to interact with DoorDash, Etsy, Reddit, Yelp and Microsoft Outlook.
Can Meta Hatch AI work in the background?
According to the reported internal memo, Hatch could continue working even when the app is closed. This remains an unconfirmed feature of any final public version.
When could Meta Hatch AI launch?
Internal documents reportedly suggested a possible launch in late August or early September, but Meta has not announced an official date.
How much could Meta Hatch AI cost?
Meta has reportedly considered a premium subscription tier costing as much as $199.99 per month. Final pricing has not been confirmed.
Conclusion
Meta Hatch AI, or Project Hatch, could represent Meta’s move toward more action-oriented personal AI systems.
Rather than only answering questions, the reported agent is being tested to perform online tasks such as booking restaurants, ordering food, conducting research and interacting with connected services.
However, many details remain unconfirmed, including the final product name, features, pricing and launch date. If Meta launches Hatch with capabilities similar to those described in internal reports, it could become an important competitor in the growing market for AI agents designed to complete real-world digital tasks on behalf of users.