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Apple has unveiled several Apple new products as part of its September 9, 2026 product event, including AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4. The latest additions combine hardware improvements with new health, audio and AI-powered capabilities.
The event also marked the first major Apple product event under CEO John Ternus, with artificial intelligence playing a growing role across the company’s latest devices.
AirPods 5 Add Active Noise Cancellation
The new AirPods 5 bring Active Noise Cancellation (ANC) to Apple’s open-ear AirPods range.
Apple says the earbuds feature a redesigned acoustic architecture and improved sound quality. The company claims AirPods 5 deliver up to 50% more external noise reduction compared with AirPods 4 with ANC. This is an Apple-reported performance claim rather than an independent comparison.
AirPods 5 also support features such as Siri AI and Live Translation when paired with compatible Apple hardware and supported software. Availability of Apple Intelligence features can vary according to language and region.
The $149 version adds a Wireless Charging Case and on-stem volume controls. Apple says AirPods 5 with the Wireless Charging Case can provide up to five hours of listening time with ANC enabled.
AirPods 5 Pricing and Availability
| Product | Starting U.S. Price | Availability |
| AirPods 5 | $129 | September 18, 2026 |
| AirPods 5 with Wireless Charging Case | $149 | September 18, 2026 |
Apple began pre-orders following the September 9 announcement, with availability starting September 18.
Apple Watch Series 12 Introduces a New Health Sensing System
The Apple Watch Series 12 introduces a redesigned Health Sensing System aimed at providing more frequent health measurements.
The updated sensors can collect heart-rate and heart-rate variability data more frequently, while a new Readiness score is designed to help users understand their capacity for the day based on activity and biometric information.
The Series 12 is powered by Apple’s S11 chip and starts at $399 in the U.S. Apple has also introduced new finishes and materials across the Series 12 range.
Apple’s redesigned Health app adds features such as Health Age, along with new Insights and Longevity sections. These features are intended to help users better understand their health information rather than simply displaying individual measurements.
AI Comes to Apple Watch
Apple is expanding Apple Intelligence-powered experiences to its latest watches through watchOS 27.
Siri AI on Apple Watch is designed to provide more conversational interactions and better understanding of personal context. Apple says Siri AI will initially roll out in English, with availability and usage potentially varying by region and service conditions.
The new watches also introduce Audio Intelligence features, including Live Rewind and Siri Recap.
Live Rewind can show users a text representation of recently detected audio, while Siri Recap can create high-level summaries from supported conversations. Apple has also highlighted privacy protections around these features, including processing designed to avoid creating conventional stored audio recordings.
These capabilities should therefore not be described simply as a system that continuously records and stores users’ conversations.
Apple Watch Ultra 4 Focuses on Outdoor Use
The Apple Watch Ultra 4 brings the new health-sensing technology and S11 chip to Apple’s higher-end outdoor-focused watch.
Apple says the Ultra 4 offers up to 45 hours of Max Extended Workout tracking, while also adding the latest health and Audio Intelligence features.
The Ultra 4 starts at $799 in the U.S. and ₹109,900 in India. Apple lists the Series 12 and Ultra 4 for pre-order, with availability beginning September 18.
Comparing Apple New Products
| Product | Major Updates | Starting U.S. Price |
| AirPods 5 | ANC, improved acoustic architecture, Siri AI and Live Translation | $129 |
| Apple Watch Series 12 | Health Sensing System, Readiness, S11 chip and AI features | $399 |
| Apple Watch Ultra 4 | Health Sensing System, outdoor tracking, S11 chip and Audio Intelligence | $799 |
Although the three products serve different purposes, they share a common direction: Apple is combining hardware improvements with software and AI capabilities.
What Apple New Products Mean for Its AI Strategy
The latest launch highlights Apple’s growing emphasis on integrating AI into everyday devices.
AirPods can provide access to Siri AI and Live Translation, while the latest Apple Watch models use new sensors and Apple Intelligence-related features to provide additional health and assistance experiences.
The new features also strengthen connections between Apple’s devices. However, many of these capabilities depend on compatible hardware, software, languages and regional availability.
Rather than relying on one major hardware change, Apple is using software and AI to add new functionality across products that users interact with every day.
Frequently Asked Questions
What are Apple’s new products announced in September 2026?
Apple announced AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4 as part of its September 2026 product event.
How much do AirPods 5 cost?
AirPods 5 start at $129 in the U.S., while the version with a Wireless Charging Case starts at $149.
What is new in Apple Watch Series 12?
The Series 12 introduces a new Health Sensing System, more frequent heart-rate measurements, a Readiness score, the S11 chip and new AI and Audio Intelligence features.
What is new in Apple Watch Ultra 4?
The Ultra 4 adds the new health-sensing system, S11 chip, Audio Intelligence capabilities and up to 45 hours of Max Extended Workout tracking.
When are Apple’s new products available?
Apple says the new AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4 begin becoming available on September 18, 2026.
Conclusion
Apple new products announced in September 2026 show the company’s continued effort to combine hardware, health tracking and AI-powered software across its ecosystem.
AirPods 5 introduce ANC and additional intelligent features to Apple’s open-ear AirPods line, while Apple Watch Series 12 and Ultra 4 bring a redesigned health-sensing system, Readiness features and new Audio Intelligence capabilities.
The latest lineup demonstrates how Apple is using software and AI alongside hardware improvements to add new functionality to its devices. However, individual features and their availability can depend on the device, software version, language and region.